New Reality- Organizing and Aligning in the Age of Everywhere Commerce, as presented at iCitizen 2011, Columbus, OH. This presentation represents the “how to” organize and align the enterprise for digital marketing, including the use of social business (inside the enterprise)

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Change Execution
Embedding social business in the enterprise presentation (Goizueta Business School, MBA Marketing course) October 20, 2011
Overview of eight strategic drivers, or design considerations, of organizational redesign; especially relevant for post merger / acquisition efforts.
Overview guide, with organizational characteristics for successful change, and exploration of the emotional cycle of change.
Facilitator’s guide to avoiding meeting disruptions, keeping meetings on track, managing roles, and stimulating participation. Includes a healthy list of meeting tips based on lessons learned.
Introduction to the nature of resistance, identification of the forms resistance takes, and how to acknowledge and deal with resistance. Annotated; for team leaders and individuals alike.
Brief overview of the key concepts and techniques used in basic project planning and scheduling. Includes typical duties of a project manager and a comparison of common tools (Gantt, PERT, CPM).
Robust guide to the 5-step process for responsibility mapping (RACI charting); detailed guidelines and examples to ensure consistent application by multiple teams. Annotated.
Seven-step process for a team-based problem solving technique, including team member roles, meeting actions, and rationale for using the team-based approach.
The goal of risk management is to manage as many of the in-scope risks as possible