New Reality- Organizing and Aligning in the Age of Everywhere Commerce

Tom Reeder

NextForge advocates “agile execution” during iCitizen Symposium (2011).  See “Tom Reeder” bubble on right of summary graphic prepared by Resource Interactive

During 2011 we were referred by a client to a digital marketing agency, Resource Interactive (now IBM iX).  Resource asked NextForge to present our point-of-view on enterprise alignment supporting the emerging digital initiatives during their annual conference iCitizen 2011. 

The conference theme was Everywhere Commerce: From Shareable to Shoppable Moments.  Our presentation New Reality- Organizing and Aligning in the Age of Everywhere Commerce, was iCitizen’s closing keynote presentation in Columbus, Ohio, and focused on “how to” organize and align the enterprise for digital marketing, including the use of social business (inside the enterprise).

You can view a PDF of our iCitizen presentation deck by clicking the button below.

Tom Reeder presenting during iCitizen

Click here to see iCitizen presentation

Also see Resource Interactive’s blog about the iCitizen Symposium and NextForge’s presentation.

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